Spain, one of the countries in which restaurants are the greatest motivating factor for consumers when visiting shopping centres
The main findings of the study are as follows:
F&B is considered very important by 52% of the Spanish participants, and is therefore one of the European countries where F&B is most valued.
Despite their culture of eating out in Spain, it is spent on average 11.8 per visit in F&B, a figure below the average and below other countries like the uK (15.2€), France (14.7€) and Italy (12.4€).
When asked what type of restaurants they would like to see on offer at their local shopping centre, interviewees expressed an interest in innovative restaurants, healthy food options, new concepts and independent restaurants.
Nevertheless, value for money is one of the most important factors in choosing where to eat/ drink, as well as being the area with the most room for improvement.